Use Case Product Design for Vendredi

Vendredi

Aug. 2020 — Aug. 2023

First Product Designer

Project Overview

Vendredi is a SaaS platform that helps companies engage their employees in meaningful social and environmental initiatives. It connects businesses with nonprofit organizations and offers educational activities to raise awareness of key social and environmental issues.

My Contributions

As Vendredi's first Product Designer, I built the design system and established design processes across the product development lifecycle.During discovery and research, I worked closely with customer success and sales teams to understand the needs of existing and prospective users. I then collaborated with product managers and developers to turn those insights into practical product solutions.I also partnered with the marketing team on the company's rebranding.

How can we increase employee engagement?

To better understand the market and user needs, I developed a user research strategy based on in-depth exploratory interviews.
I conducted 25 qualitative interviews with employees from companies of different sizes to identify opportunities to improve product acquisition, activation, and ongoing engagement.
The findings helped us map key user journeys, uncover pain points, and define four user personas.
‍The Pragmatist:Wants to understand the value and impact of their involvement.
‍The Newcomer:Looks to peers for inspiration and guidance on how to get involved.
‍The Activist:Is eager to take action and inspire others to participate.
‍The Curious Explorer:Wants to discover new initiatives and explore the experience before getting involved.

How can we increase employee engagement?

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